David Howarth

Business Development Manager
David Howarth is the Business Development Manager for IPG North America.  David earned both a BS in Computer Engineering and an MBA from Case Western Reserve University.  He has 30 years of experience in Software Development and technology deployment.  He has been in the Automotive Industry for the past 15 years, including running the US division of ETAS (Bosch Group), with a focus on embedded controls and software for Powertrain, Vehicle dynamics, and ADAS.  David’s focus at IPG is working with US companies to improve their capabilities to utilize Virtual Vehicle Development, advanced virtual test driving and simulation, and testing/validation of AD systems.

IPG Automotive

As an innovation driver for virtual test driving, the company is a leading global provider of software and hardware products for the automotive and supplier industry. With the areas Simulation Software, Real-time Hardware, Test Systems and Engineering Services, IPG Automotive supports its customers in creating innovations and shaping their development process efficiently. The innovative solutions CarMaker, TruckMaker, and MotorcycleMaker, as open integration and test platforms, facilitate great savings in time and cost for customers, in a continuous development process of Model-, Software- and Hardware-in-the-Loop, all the way to the Vehicle-in-the-Loop method. The application ranges from the vehicle dynamics simulation, developing and testing of chassis control systems, to interconnected systems such as chassis, powertrain and steering. One of the biggest strengths of IPG Automotive is the integration and testing of all kinds of advanced driver assistance systems within IPG’s future-oriented solutions.