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Session

Solution Study

Monday, June 30

12:30 PM - 01:00 PM

Live in San Francisco

Less Details

Migrating from Advanced Driver Assistance Systems (ADAS) to full Autonomous Driving (AD) presents significant challenges for OEMs and Tier 1 suppliers. As systems evolve from Level 1 and 2 toward Level 3 and 4, traditional vehicle architectures struggle to meet the demands of real-time processing, data fusion, scalability, and functional safety. This presentation addresses the core technological hurdles in this transition—ranging from architectural constraints to software complexity—and explores technical alternatives that enable this shift, including the rise of zonal and software-defined architectures. It will also introduce QuantumDrive®, BrightDrive’s scalable, low-power, and SDV-based Level 4 autonomy platform, designed to accelerate the deployment of autonomous capabilities. By offering high bandwidth, modular integration, and full-stack support, QuantumDrive® helps OEMs and Tier 1s bridge the ADAS-to-AD gap with a future-proof and cost-effective solution tailored for next-generation mobility.

In this session, you will learn more about:

  • The technological challenges of an OEM to migrate from Driving assistance (L1, L2, L2+) to full Autonomous Driving (L3, L4)
  • The possible technical alternatives to meet the demands of L3 and L4 based on the latest vehicle architectures
  • How QuantumDrive ® solves the above challenges, and helps OEMs and Tier 1s to scale up in a unique SDV approach
Presentation

Speaker

Hossam Yahia

CEO, BrightDrive

Automotive Systems Expert with 20+ years of experience. Spent 10 years in embedded software development at Valeo, with a special focus on functional safety and ISO 26262, where I led teams , supported, consulted and trained teams worldwide on how to develop robust and safe automotive software up to ASIL D.
In Brightskies, I am working more on strategy setting, technical roadmaps, business development , and marketing for the technical capabilities of our great teams.
In 2023, I started to lead the spinoff of autonomous driving systems “BrightDrive “ while I keep my other hat as the overall CTO for Brightskies.

Company

BrightDrive

BrightDrive, a pioneering spinoff from Brightskies, is leading the way in autonomous driving technology. Headquartered in Dubai, the region's dynamic business hub, BrightDrive specializes in innovative solutions, ranging from Driver Assistance to Fully Automated Driving. The company also excels in providing Mobility as a Service (MaaS), enhancing logistics and smart city operations through seamless and efficient transportation systems. With a team of world-class experts, BrightDrive leverages extensive experience in developing automotive and autonomous driving systems for original equipment manufacturers (OEMs) and Tier-1 suppliers worldwide. This depth of expertise enables the company to deliver a diverse array of cutting-edge products, including L3/L4 self-driving platforms, advanced driver assistance systems, intelligent infotainment systems, embedded software, and robust cybersecurity solutions. Committed to safety and efficiency, BrightDrive collaborates with leading global carmakers to redefine the future of mobility, ensuring a smarter, safer driving experience for all users. Through its innovative approach, BrightDrive is not just advancing technology; it is reshaping how we think about transportation in the region.

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