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Session

The Fragmented Future of the Software-Defined Vehicle – Cooperation or Chaos?

Solution Study

Monday, June 30

09:00 AM - 09:30 AM

Live in San Francisco

Less Details

The path toward software-defined vehicles is anything but unified. While some OEMs are forming alliances and collaborative platforms, many others continue to pursue their own isolated strategies. Across the ecosystem, we see a growing number of working groups and standardization bodies pushing their own agendas – sometimes overlapping, sometimes diverging. This presentation explores the fragmented nature of the SDV landscape, looking at the complex layers from hardware abstraction to application software, and the challenges of aligning industry efforts. Can this fragmented momentum eventually converge, or will the future of SDVs remain a patchwork of competing visions? 

Join this session to learn more about:

  • Understand the root causes behind the industry’s disjointed state, from legacy OEM structures to overlapping alliances, and why a unified strategy is essential for survival
  • Gain clarity on the major players, open-source projects, and consortia driving SDV innovation – what they offer, where they collide, and how OEMs can navigate and harmonize their strategies
  • Learn a practical, layered approach to SDV development, from hardware to cloud, including architecture, virtualization, and the role of standards and APIs
Presentation

Speaker

Adam Konopa

Technology Director, Intellias

Adam is a seasoned technologist and industry leader with over 20 years of experience across the automotive, consumer electronics, and mobile domains. As a passionate advocate for the Software-Defined Vehicle (SDV) paradigm, he plays a pivotal role in driving the transition toward more intelligent, connected, and software-centric mobility solutions.
At Intellias, Adam drives engagement in organizations such as COVESA, AUTOSAR, Linux Foundation, Khronos, and NDS, contributing to advancements in mobility and automotive technologies. He is also a firm believer in the power of strategic partnerships, fostering strong relationships with industry leaders, including QNX, Vector, Elektrobit, Renesas, Rightware, 3SS, and many more. With his deep expertise and dynamic leadership, Adam is instrumental in driving change across the mobility and automotive landscape, working alongside globally recognized OEMs, Tier 1 suppliers, and mobility companies in the US and Europe.

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Company

Intellias

https://www.intellias.com/
Intellias is a trusted global technology partner with over 20 years of experience in delivering product engineering and consulting services to leading automotive OEMs, Tier 1 suppliers, and semiconductor providers, including Zeekr, HERE Technologies, Elmos, JOYNEXT, TomTom, and Zenrin, that rely on Intellias to jointly create custom solutions and drive their digital transformation. Intellias answers automotive challenges with deep expertise in Software-Defined Vehicles, Autonomous Driving & ADAS, Digital Cockpits, Connectivity & Telematics, Location-Based Services, Cloud & DevOps, Embedded & Platform development proven by the highest industry certifications including ASPICE and TISAX, global partnerships with BlackBerry, Elektrobit, Renesas, Rightware, and Vector, and collaboration on industry standards with AUTOSAR, COVESA, NDS, Linux Foundation, UXL Foundation, and Overture Maps Foundation.
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